#7 Floral FreedomEditorial

Floral freedom

The sun that delightfully nourishes her plants, her fruit, awakening buds and seductive flowers. Bumblebees frolicking, fragrant lavender waving in the fields, the freedom of the lathyrus that expands her territory without limits. The lathyrus remains elegantly upright like a female warrior. Fragile and opulent, with her undulating feminine shapes and her stem so sturdy and flexible that no wind can knock her down.

Unrestricted ideals and blossoming ideas are celebrated in this issue. Meeting our needs for a new green decorative world in order to escape from our human penchant for war, conflict and power. The season of warmth and freedom, with new feminine heroes and society resembling an erupting baroque bouquet. All colours, shapes and flowers united together, whereby it is each unique contribution that lends power to the whole. The extravagant bouquet as a showpiece for every interior and a symbol of solidarity. United in acceptance and without conflict. A tulip doesn’t try to dominate anyone. It doesn’t try in vain to be a rose. And nor does it need to. There is space for every flower (spiritual teacher Marianne Williamson). In our quest for inner and external riches, it is the language of flowers that points the way. And in the spirit of fashion icon Suzy Menkes - who captured the zeitgeist brilliantly - this issue brings heart, art and floral empowerment to a disruptive world. Packed with ideals and the comforting knowledge that nature offers inexhaustible enrichment.

Celebrating the beauty of nature comes with inner freedom.

Marc Eijsackers, Esther de Waard
Flower Council of Holland

Thank you to our muses: Gucci, Ardmore Ceramics, Boaz van Doornik, Göran Liljeberg, Pamono vintage, Wildmonarchy and Tiffany & Co.

Collage
Nancy Berendsen
Jolien Dorgelo
Rosanne Loffeld
Rosa Mathijssen

Background
Craig Waddell

Animations
Kirsten Meeuwis

COLOFON
Issue #7
JunE 2017

On behalf of
Flower Council of Holland

Founding editor
Nancy Berendsen

Creative director
Rosanne Loffeld

Art direction & design
Nancy Berendsen, Rosa Mathijssen

Web design & front-end engineering
Call for Action: Steven Heijtel (software architect), Kirsten Meeuwis (front-end engineer), Mariken Spiekerman (project manager), Andrea Vos (interaction designer)

The following people contributed to this issue:
Myriam Balaÿ
Maisie Cousins
Jolien Dorgelo
Iris Duvekot
Elize Eveleens
Cyn Ferdinandus
Merel van Glabbeek
Esmay Heijmans
Aiala Hernando
Sjardé Kirioma
Barbara Langendijk
Erik van Lokven
Bas Meeuws
Manon Nelemans

Per Nig
Merle Noir
Edwin Oudshoorn
Jeannette Phillippo
Amber Portengen
Miranda Reijnders
Lidewij Smeur
Linda Stulic
Hugo Thomassen
Vesna Vrdoljak
Craig Waddell
Pauline Wiersma

Rights
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editorial@thegreengallery.com

The following people contributed to this issue:
Myriam Balaÿ
Maisie Cousins
Jolien Dorgelo
Iris Duvekot
Elize Eveleens
Cyn Ferdinandus
Merel van Glabbeek
Esmay Heijmans
Aiala Hernando
Sjardé Kirioma
Barbara Langendijk
Erik van Lokven
Bas Meeuws
Manon Nelemans

Per Nig
Merle Noir
Edwin Oudshoorn
Jeannette Phillippo
Amber Portengen
Miranda Reijnders
Lidewij Smeur
Linda Stulic
Hugo Thomassen
Vesna Vrdoljak
Craig Waddell
Pauline Wiersma

The Flower Council of Holland is responsible for promoting flowers and plants to consumers in various European countries. In the Netherlands we do that through the brands Funnyhowflowersdothat.co.uk and Funnyhowplantsdothat.co.uk amongst others_______.