#14 EtherealTrendstory

01 Trendstory

 Floral
enlightenment

Photography: Sarah Ruberto-Pomona Floral

 Floral
enlightenment

We’re awaiting an ethereal spring with fluffy bouquets and airy florals, like see-through blooming explosions drifting on delicate waving stems_______.

02 Trendstory
02 Trendstory

Photography bouquets above: Flower Pistil. Catwalk image: Christian Cowan. Model with flowers: Photography: Anna-Marie Janssen, Styling: Renske van der Ploeg. Photography bouquet below: Coyote Flowers.

“STAY SOFT,
IT LOOKS
BEAUTIFUL
ON YOU_______.”
— LOUIZA DE BABOURYAN

In our need to find stillness, we search for peaceful silence, where our thoughts can float and pass by. We’re reaching out for new ways, yearning for new contouring, resulting in overflowing bouquets, diminishing old boundaries. A visual search has begun, a quest for the things that cannot be captured or photographed. A passionate need arose for new positive energy.

Transparent bouquets

Guided by this growing love for nature and all that's within it, we start new matching trends. Spring has never before looked so delicate and pale. Airy clouds made of large floating flowers are popping up everywhere. We see elegant spring grasses dance on their delicate waving stems. Huge but almost transparent fuzzy bouquets give us the impression that they float above our beautiful decorated dinner tables - filled with healthy food in beautiful natural colours.

03 Trendstory
03 Trendstory

Stills: Myriam Balaÿ. Interior image: Fenton & Fenton. Catwalk shoe: Christian Cowan. Plumes and bouquet with plumes: @ummaann (Manu Torres). Model standing: Photography Anna-Marie Janssen, Styling: Renske van der Ploeg. Model in bathroom: Vito Fernicola.

“I FOUND I COULD SAY THINGS WITH COLORS AND SHAPES THAT I COULDN’T SAY IN ANY OTHER WAY — THINGS I HAD NO WORDS FOR_______.”
— GEORGIA O’KEEFFE

Transparent bouquets

Guided by this growing love for nature and all that's within it, we start new matching trends. Spring has never before looked so delicate and pale. Airy clouds made of large floating flowers are popping up everywhere. We see elegant spring grasses dance on their delicate waving stems. Huge but almost transparent fuzzy bouquets give us the impression that they float above our beautiful decorated dinner tables - filled with healthy food in beautiful natural colours.

Loving future

This breeze of loving change introduces new soft and gentle materials. Transparency, new neutrals and floral fluffy shapes as seen on the catwalks SS’19 at Marc Jacobs, Valentino, Christian Cowan, The Attico and Loewe. Combined in a palette of poetic modest colours, like all kinds of whites, soft neutrals, pale pastel browns, sandy ton-sur-tons, and to lift things up, a positive pop of soft lilac or (still) pink and orange; the colours of enlightenment and creativity. We are now longing for more transparent floral features, like the incredible delicate Lunaria with her friendly round shapes to go along with the whimsical and dynamic pointed leaves of last year - still around but no longer wanted in dark green, their uplifting blanched family members have become beyond popular though. It’s like we are craving for transparency, to see what wonders we can find if we look further than our harsh reality. To lift it up and trust in all the beauty and goodness that’s still there for us. Somewhere out there_______.

04 Trendstory
04 Trendstory

Bouquets with plumes: Photography: Felisa Funes @Oftheflowers. Painting: Louiza Babouryan. Bouquet: Photography: Felisa Funes @Oftheflowers. Bouquet with orange plumes: Brrch_floral.

Loving future

This breeze of loving change introduces new soft and gentle materials. Transparency, new neutrals and floral fluffy shapes as seen on the catwalks SS’19 at Marc Jacobs, Valentino, Christian Cowan, The Attico and Loewe. Combined in a palette of poetic modest colours, like all kinds of whites, soft neutrals, pale pastel browns, sandy ton-sur-tons, and to lift things up, a positive pop of soft lilac or (still) pink and orange; the colours of enlightenment and creativity. We are now longing for more transparent floral features, like the incredible delicate Lunaria with her friendly round shapes to go along with the whimsical and dynamic pointed leaves of last year - still around but no longer wanted in dark green, their uplifting blanched family members have become beyond popular though. It’s like we are craving for transparency, to see what wonders we can find if we look further than our harsh reality. To lift it up and trust in all the beauty and goodness that’s still there for us. Somewhere out there_______.

Text
Rosanne Loffeld