#14 EtherealEditorial

Ethereal

Something special is happening. Since The Green Gallery started in 2015, there has been no floral movement as extravagant and influential as this. Flowers bloom lavishly, and the bouquets this spring are more grandiose, airy and colourful than ever before. Voluminous shapes, enrapturing colour combinations, delicate foliage, long waving stems, colourful accents… The bouquet’s appearance can be different, more distinctive and more dramatic than we’re accustomed to; like a bird of paradise in a vase. We are playing with and combining feathers, plumes and dyed leaves. We’re drying what we don’t want to waste. And we are hanging extravagant bouquets up in the air like a fabulous floating installation. We’ve never seen so many floral clouds before. We want to dance, sleep, eat and relax under a canopy of gypsophila, fresh or dried pampas grass and honesty; a translucent flowering explosion.

Our need to let go of our thoughts is prompting us to reach and yearn for new contours. This results in boundaries that are crossed, and a visual quest for new energy. It’s all about ethereal shapes, where we can barely distinguish where the endless bouquet begins and where it ends. The waving grasses tenderly reach towards the unknown with love. As Georgia O’Keeffe put it: “I found I could say things with colours and shapes that I couldn’t say any other way – things I had no words for.” And that’s just how it is this season with flowers and bouquets. Innovative and with overwhelming beauty_______.

Esther de Waard
Bloemenbureau Holland

Thank you to our muses: Bouquet 1: @uunnaamm, Bouquet 2: Bracken and Twine flowers, photographer: Salsabil Morrison, Catwalk image: Valentino, Earrings: Ole Lynggaard Copenhagen, Bouquet 3 photography: Felisa Funes @Oftheflowers, Plumes: Flower Pistil, Photography model in pink dress: Annemarie Jansen, Styling: Renske van der Ploeg.

Collage
Nancy Berendsen
Rosanne Loffeld
Rosa Mathijssen

Background
Myriam Balaÿ

Animations
Kirsten Meeuwis

COLOFON
Issue #14
April 2019

On behalf of
the Flower Council of Holland

Founding editor
Nancy Berendsen

Creative director
Rosanne Loffeld

Art direction & design
Nancy Berendsen, Rosa Mathijssen

Webdesign & front-end engineering
Kirsten Meeuwis (Call for Action)

The following people contributed to this issue:
Marijn Baar, Louiza Babouryan, Myriam Balaÿ, Brrch_floral, Maggie Cooker, Coyote Flowers, Christian Cowan, Fenton & Fenton, Vito Fernicola, Felisa Funes @Oftheflowers, Flower Pistil, Annamarie Jansen, Josephine Jeannin, Babette Kessels, Edu van der Linden, Renske van der Ploeg, Lidewij Smeur, Hugo Thomassen, Manu Torres @uunnaamm, Jasmijn van der Zwaan.

Rights
Most images on thegreengallery.com have been specially created for us or received directly from the source. Only a small proportion of the photos come from sources such as Pinterest, Tumblr or unknown providers. We are very careful about copyright. Photo credits have been given as accurately as possible. Please let us know if we have accidentally failed to identify your work correctly or if you would like your work to be removed.
editorial@thegreengallery.com

The following people contributed to this issue:
Marijn Baar, Louiza Babouryan, Myriam Balaÿ, Brrch_floral, Maggie Cooker, Coyote Flowers, Christian Cowan, Fenton & Fenton, Vito Fernicola, Felisa Funes @Oftheflowers, Flower Pistil, Annamarie Jansen, Josephine Jeannin, Babette Kessels, Edu van der Linden, Renske van der Ploeg, Lidewij Smeur, Hugo Thomassen, Manu Torres @uunnaamm, Jasmijn van der Zwaan.

The Flower Council of Holland is responsible for promoting flowers and plants to consumers in various European countries. In the Netherlands we do that through the brands Funnyhowflowersdothat.co.uk and Funnyhowplantsdothat.co.uk amongst others_______.