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Let your senses feast on this delicious Flower Power concept for future & flower loving souls.

 Cybernetic
florals

Home is where florals and computers live together, intimate witnesses of your daily life_______.

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Dreaming of a cybernetic field filled with waving grass, where bees buzz peacefully past flaming LED lights with pounding hearts, as if they were living flowers with spinning blossoms. Photographer Anne-Marie van Noortwijk and creative techdesigner Alice Stewart created Flower Power, an inspirational and gorgeous concept, where LED lights are casted as natural living creatures next to flowers with lit up pounding hearts. Anne-Marie: “Just as each petal grows differently, each LED bulb is unique and deserving of equal tenderness. We thought of a meadow where flowers and computers live together in mutual programming harmony.” Like pure water, touching clear sky. A forest filled with iconic flowers and electronics. Showing computers as if they were flowers with spinning blossoms... What a beautiful concept to think of!

“FLOWERS, LIKE COMPUTERS, ARE THE SILENT WITNESSES OF OUR EVERYDAY LIFE. THEY ARE ALWAYS UPCLOSE TO OUR SKIN, PERCIEVING EVERY SECOND OF OUR DAILY EVENTS______.”

And it sure is an inspiring idea. As in a technical mantra it says at their website www.flowerpower.gallery - beneath the LED lights and flowers captured in color poetry; ‘We’d like to think of a cybernetic ecology where we are free of our labours and joined back to nature, returned to our mammal brothers and sisters, and all watched over by machines of loving grace.’

And it works. The LED lights are becoming more human and alive by each descending flower-LED-duo. They really do! Alice is not surprised at all. “No two LED lights are alike”, she proclaims passionately. “Like flowers, there are many different species— each germinated from the unpredictable. We use LED lights to grow flowers, and we use flowers to harness energy. Plugs and stamens. Gametangia and receptacles. Flowers have genitalia and so do too the electronic connectors - both objects of desire - and in the spirit of animism - inside both; a soul worth capturing_______.”

Alice Stewart

Alice Stewart

Alice Stewart is a creative technologist and designer based between Amsterdam and London. As an educator, she has established Hackspace workshops at Kingston University and the Royal College of Art in London. Her selfinitiated projects have been featured in The Guardian, It’s Nice That and Complex Magazine. As an extension of her practice, she established Touchy-Feely Tech — a creative technology studio working at the intersection of electronic hardware, art and education.

Anne-Marie van Noortwijk

Anne-Marie van Noortwijk

Annie van Noortwijk is an artist working predominantly with film and photography. Annie is interested in the body, the way we see things and the fine line between fiction and reality. Selected editorial and advertising clients include Isabel Marant, Carven and Nike.

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Flower cast

Tulip
Anthurium
Rose
Orchidee
Gerbera
Buttercup
Calla

Tekst
Rosanne Loffeld

A project by
Touchy-Feely Tech

Photography and Concept
Alice Stewart and Annie van Noortwijk

Sound
Russell John

Website
Joseph Pleass flowerpower.gallery

Tekst
Rosanne Loffeld

A project by
Touchy-Feely Tech

Photography and Concept
Alice Stewart and Annie van Noortwijk

Sound
Russell John

Website
Joseph Pleass flowerpower.gallery

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Flower cast

Tulip
Anthurium
Rose
Orchidee
Gerbera
Buttercup
Calla