#13 IconsInterview

01 Elodie Love
01 Elodie Love

  Floral
poetry

  Floral
poetry

02 Elodie Love

Who’s Elodie Love?

Photographer Elodie Love runs the lovely flower blog Madame Love since 2012. Through her blog, she discovered her love for floral photography. She has a stunning eye for colourcombo’s and works regularly with florists on the most beautiful photoshoots. She collaborates with other well-known blogs and has worked for magazines such as Sistermag.
@madame_love

Catchy colour combo’s, flower bouquets like antique but also very now-a-days still lifes... The work of Elodie Love can make you stop breathing for one tiny moment. Wow, you just gotta love Love________.

What’s your earliest memory of iconic flowers or plants?

Elodie: “My earliest memory of flowers are peonies from my mums friends' garden. They were deep red and purple and I can completely remember their smell and the velvety feel of their petals.”

What’s your favourite flower store and why?

“I have many favourite flower shops as I live in Paris, the city that has as many flower shops as days in the year (at least). The city is bursting with creativity when it comes to flowers. I love the traditional flower shops full situated on the left bank of the river such as Flowers, rue des Saint Père or Oz Garden, rue de Furstemberg, but I also love the more modern ones in the up and coming districts such as Flowered by, rue de Chabrol or the newest concept such as the coffee and flower shop called Peonies, also in the 10th district of Paris.”

03 Elodie Love
04 Elodie Love

What’s your earliest memory of iconic flowers or plants?

Elodie: “My earliest memory of flowers are peonies from my mums friends' garden. They were deep red and purple and I can completely remember their smell and the velvety feel of their petals.”

What’s your favourite flower store and why?

“I have many favourite flower shops as I live in Paris, the city that has as many flower shops as days in the year (at least). The city is bursting with creativity when it comes to flowers. I love the traditional flower shops full situated on the left bank of the river such as Flowers, rue des Saint Père or Oz Garden, rue de Furstemberg, but I also love the more modern ones in the up and coming districts such as Flowered by, rue de Chabrol or the newest concept such as the coffee and flower shop called Peonies, also in the 10th district of Paris.”

02 Elodie Love

Who’s Elodie Love?

Photographer Elodie Love runs the lovely flower blog Madame Love since 2012. Through her blog, she discovered her love for floral photography. She has a stunning eye for colourcombo’s and works regularly with florists on the most beautiful photoshoots. She collaborates with other well-known blogs and has worked for magazines such as Sistermag.
@madame_love

05 Elodie Love
“THE FIRST THING I DO WHEN I AM BACK FROM HOLIDAY EVEN SOMETIMES BEFORE EMPTYING THE SUITCASES, IS TO BUY FRESH FLOWERS_______.”
05 Elodie Love
06 Elodie Love

Plant & Flower cast

Ranunculus
Hydrangea
Astrantia
Buttercup
Cortaderia
Astilbe
Pennisetum Poaceae
Triticum
Sorghum Eragrostis
Thypha Lunaria Annua
Alstroemeria
Sambucus
Scabiosa
Dahlia

On what unexpected place do you like to put your flowers or plants?

“The top of my cupboard is always full of dry flowers, mini-bouquets or tall ones. I also love to put dried Hydrangea under glass bells. With creating displays on top of my cupboards, I create my little dream flower shop, just for me. The only trouble is that I don’t have space at all to display plants.”

The smell of fresh flowers and plants makes me feel...

“The smell of fresh flowers and plants makes me feel happy. It regenerates me, when I don’t have the time or possibility to take a walk in the forest. Flowers are a way for me to feel connected with nature which is a necessity if you want to survive big city life.”

What’s the most inspiring/shocking/unexpected piece of flower art or installation that you’ve ever seen?

“I am a huge fan of Berlin based florist Mary Lennox installations that she called clouds, made of wild flowers and that are hanging above tables. They are stunning.”

07 Elodie Love
08 Elodie Love
09 Elodie Love
06 Elodie Love

Plant & Flower cast

Ranunculus
Hydrangea
Astrantia
Buttercup
Cortaderia
Astilbe
Pennisetum Poaceae
Triticum
Sorghum Eragrostis
Thypha Lunaria Annua
Alstroemeria
Sambucus
Scabiosa
Dahlia

“FLOWERS ARE A WAY FOR ME TO FILL CONNECTED WITH NATURE WHICH IS A NECESSITY IF YOU WANT TO SURVIVE BIG CITY LIFE_______.”

Which IG’ers inspire you in a flowery or planty way?

“I almost only follow flower designers on Instagram. I love my friend Claire from Nue Paris. I also love Anna Potter and her stunning flower shop in Sheffield: @swallowsanddamsons.”

Without flowers and plants my home feels...

“Sad. The first thing I do when I am back from holiday even sometimes before emptying the suitcases, is to buy fresh flowers. I also often bring flowers and branches with me when I come back from the countryside.”

What do you think is the most stunning thing you’ve seen with iconic plants or flowers?

“I’m in love with flowers and big plants since I cannot remember when. I always spent hours in my garden when I was a little girl. I remember one day, my mum was away and I did cut all the rose buds from my mums most wonderful rosebush to make them dry. She was not pleased. Faffing with flowers has always been a way to relax for me.”

“FLOWERS ARE A WAY FOR ME TO FILL CONNECTED WITH NATURE WHICH IS A NECESSITY IF YOU WANT TO SURVIVE BIG CITY LIFE_______.”
10 Elodie Love
11 Elodie Love
12 Elodie Love
13 Elodie Love

Could you name us an inspiring way to present or wrap plants or flowers?

“My friend Jefferson Fouquet always has good ideas to present flowers. I love when he wraps them in the pages of old books he has rescued on the pavement of Paris. I love adding some poetry to flower arrangements.”

In what other ways do you use flowers or plants? (smell bundles, colouring, drying, cooking)

“I dry them of course and I also love to make wreath, in every season. In winter and autumn, I love to make the base of the wreath with moss.”

What’s your favourite vase or pot to install your flowers or plants?

“I have a passion for unusual vessels and vases. I love telling story with flowers and using vases that have the shape of an animal for example. One of my favourite vases is a little whale we brought back from our honeymoon in Japan in 2008_______.”

Text
Rosanne Loffeld

Photography
Elodie Love

Could you name us an inspiring way to present or wrap plants or flowers?

“My friend Jefferson Fouquet always has good ideas to present flowers. I love when he wraps them in the pages of old books he has rescued on the pavement of Paris. I love adding some poetry to flower arrangements.”

In what other ways do you use flowers or plants? (smell bundles, colouring, drying, cooking)

“I dry them of course and I also love to make wreath, in every season. In winter and autumn, I love to make the base of the wreath with moss.”

What’s your favourite vase or pot to install your flowers or plants?

“I have a passion for unusual vessels and vases. I love telling story with flowers and using vases that have the shape of an animal for example. One of my favourite vases is a little whale we brought back from our honeymoon in Japan in 2008_______.”