#12 Green SanctuaryInterview

01 Sera of London

  La palmerie
à la Sera of
 London

02 Sera of London

Who is Sera of London?

Sera Hersham-Loftus is a talented interior decorator and stylist who lives her passion and decorates homes and spaces that are wildly romantic, infused with a spirit of artistic reverie. She is always looking for boudoir furnishings, huge plants and fabulous house jewels at fleamarkets and secret hidden destinations all over London and Paris.
@seraoflondon

We’re longing for luxury indoor gardens, grown like sacred green sanctuaries. Imagine grotesque greenery, haute bohemian vases with double ears, terracotta goblets and pots on stands. Breathe in the art of seductive green interiors________.

What’s your earliest memory of flowers?

“When I was growing up I was a flower child in the 1960’s. I always had daisy chains and flowers in my hair. My family home was filled with cheese plants and Kentia palms. Patchouli oil was always burning as incense... the magical Flower Power days.”

Without plants my home feels...

“...without life. They add life to the rooms. At night -when back lit- they create stunning patterns on the ceilings from their leaves. They give a space an exotic Bohemian feel. Spaces are empty without them.”

03 Sera of London
04 Sera of London
05 Sera of London
06 Sera of London

What’s your earliest memory of flowers?

“When I was growing up I was a flower child in the 1960’s. I always had daisy chains and flowers in my hair. My family home was filled with cheese plants and Kentia palms. Patchouli oil was always burning as incense... the magical Flower Power days.”

Without plants my home feels...

“...without life. They add life to the rooms. At night -when back lit- they create stunning patterns on the ceilings from their leaves. They give a space an exotic Bohemian feel. Spaces are empty without them.”

02 Sera of London

Who is Sera of London?

Sera Hersham-Loftus is a talented interior decorator and stylist who lives her passion and decorates homes and spaces that are wildly romantic, infused with a spirit of artistic reverie. She is always looking for boudoir furnishings, huge plants and fabulous house jewels at fleamarkets and secret hidden destinations all over London and Paris.
@seraoflondon

07 Sera of London
“I LIKE TO HAND TRAILING IVIES ON CURTAIN POLES. SO THEY DRAPE DOWNWARD. IT LOOKS LIKE YOU HAVE ENTERED THE JUNGLE________.”

When did you last buy someone plants?

“I always buy people plants when I’m invited over. Some people bring flowers or champagne. I bring a beautiful plant. If they have a garden I may bring an outdoor plant. It’s far more unusual and special to bring a plant, as it is a forever gift.”

What’s your favourite plantstore?

“My favourite plant store is the flower market in Covent Garden. I get there around 4am and can spend hours there finding exotic beautiful rare plants. They also sell beautiful flowers from Amsterdam. It is the most invigorating place to begin each day.”

What’s your most romantic memory on plants?

“I love the Kentia Palm as it’s so reminiscent of the 1970’s. The Biba age. The romantic, groovy 1970’s. Put together with wicker furniture, peacock chairs and velvet cushions and dark walls it evokes such a wonderful time in my youth.”

08 Sera of London

Plantcast

Palme, Hosta, Anemone, Gladiolus, Calathea, Ficus, Spathiphyllum, Chrysalidocarpus, Chamaerops, Nephrolepis.

08 Sera of London

Plantcast

Palme, Hosta, Anemone, Gladiolus, Calathea, Ficus, Spathiphyllum, Chrysalidocarpus, Chamaerops, Nephrolepis.

When did you last buy someone plants?

“I always buy people plants when I’m invited over. Some people bring flowers or champagne. I bring a beautiful plant. If they have a garden I may bring an outdoor plant. It’s far more unusual and special to bring a plant, as it is a forever gift.”

What’s your favourite plantstore?

“My favourite plant store is the flower market in Covent Garden. I get there around 4am and can spend hours there finding exotic beautiful rare plants. They also sell beautiful flowers from Amsterdam. It is the most invigorating place to begin each day.”

What’s your most romantic memory on plants?

“I love the Kentia Palm as it’s so reminiscent of the 1970’s. The Biba age. The romantic, groovy 1970’s. Put together with wicker furniture, peacock chairs and velvet cushions and dark walls it evokes such a wonderful time in my youth.”

13 Sera of London
14 Sera of London
15 Sera of London
17 Sera of London

On what unexpected place do you like to put your plants?

“I like to hang trailing ivies on curtain poles. So they drape downward. It looks like you have entered the jungle. I also like to place high shelves in rooms and create little gardens up there of ferns. Trailing plants and cactus.”

The smell and sight of fresh plants makes me feel...

“Alive and interested.”

When you think of a greenhouse with beautiful green plants in it, what plants do you imagine?

“I love orchids. Wild orchids. And ferns and moss. I love it when I go into a green house and they are growing cannabis. This is always an exciting plant to see as it’s illegal in this country so it feels naughty. And I like naughty!”

What’s the most memorable fashion show with plants you can remember?

“The John Galliani show last year in Paris. It was full of plants and vegetation, it was like being inside a huge garden.”

13 Sera of London
“PUT YOUR PLANTS ON TOP OF TABLES. PLINTHS TO GIVE THEM HEIGHT. ALWAYS HAVE A BACK LIGHT TO LIGHT THEM AT NIGHT TO CREATE REAL DRAMA________.”

Text
Rosanne Loffeld

Photographs and styling
Sera of London

On what unexpected place do you like to put your plants?

“I like to hang trailing ivies on curtain poles. So they drape downward. It looks like you have entered the jungle. I also like to place high shelves in rooms and create little gardens up there of ferns. Trailing plants and cactus.”

The smell and sight of fresh plants makes me feel...

“Alive and interested.”

When you think of a greenhouse with beautiful green plants in it, what plants do you imagine?

“I love orchids. Wild orchids. And ferns and moss. I love it when I go into a green house and they are growing cannabis. This is always an exciting plant to see as it’s illegal in this country so it feels naughty. And I like naughty!”

What’s the most memorable fashion show with plants you can remember?

“The John Galliani show last year in Paris. It was full of plants and vegetation, it was like being inside a huge garden.”

What’s the most memorable installation with plants you can remember?

“Louis Vuitton had a huge installation with moss on the floor and it looked like a wild mound of wild life on a posh shop.”

What do you think is an inspiring way to give your plants a pedestal?

“Put your plants on top of tables. Plinths to give them height. Always have a back light to light them at night to create real drama________.”

Text
Rosanne Loffeld

Photographs and styling
Sera of London