#11 Mash-UpEditorial

Pick flowers not fights

Let's celebrate the summer. And the lush exuberance of nature, without style rules, an unprecedented mix of colours that enhance each other. Visual optimism, avant-gardism if you will, in explosive summer shades of orange and aqua blue. A floral interpretation that will amaze you. We want to thrill your senses with tropical bouquets, a Dutch gathering in the green meadows where the cosmos turns the grass the colour of turquoise ...

Elegance meets cubism, futurism versus romance, print on print on print in the pursuit of delight. In this issue we present a contrasting vision of flowers. Inspired by the Mash-up phenomenon! (the mixing of two or more music tracks in a musically responsible way) we create new beauty from two or more different works. In our case, it's the wonderful combination of summer flowers and saturated colours that we have not seen together before. And if there is one flower that represents this sense of contradiction, it is the masterful Protea. With its soft sweet shades, its texture, its tender downy hair in opposition to its powerful, sharp visual form with its almost starched corners. Hopefully you will get as much as a thrill as we do.

In our desire for a perfect world, we sometimes forget to enjoy the beauty that surrounds us. Stay close to friends & florals that feel like sunshine. We hope to touch your soul with this issue. Refined rebellion in an aesthetic idyll. With our distinctive floral concepts, we adore the natural perfection and freedom of nature, in a quest for healing through beauty in a world of chaos. As the poet Allen Ginsberg once said: “The world has gone mad but we're all sunny flowers inside_______.”

Esther de Waard
The Flower Council of Holland

Thank you to our muses: Putnam flowers (bouquet), Dolce & Gabbana (sunglasses), Gucci (room divider), Willian Santiago-Kalemba (painting), Louis Comfort Tiffany The Met (vase).

Collage
Nancy Berendsen
Rosanne Loffeld
Rosa Mathijssen

Background
Alexandra Dao

Animations
Kirsten Meeuwis

COLOFON
Issue #11
July 2018

On behalf of
the Flower Council of Holland

Founding editor
Nancy Berendsen

Creative director
Rosanne Loffeld

Art direction & design
Nancy Berendsen, Rosa Mathijssen

Webdesign & front-end engineering
Kirsten Meeuwis (Call for Action)

The following people contributed to this issue:
Myriam Balaÿ, Anya Brock, Alexandra Dao, Rachael Cullen, Rutger Hesseling, Mathilde Karrèr, Emmy Klomp, Nico Krijno, Corine Krul, Angela Kuperus, Edu van der Linden, Anne Louise, Erika Nuijten, Imke Panhuijzen, Renske van der Ploeg, Victoria Roberts, Lidewij Smeur, Elisabeth Strøm, Anne-Sophie Tschiegg, Hugo Thomassen, Jasper Verhorevoort, Leloe Wahr, Gaby Waltman, Daphne Westland, Die Wunderkammer, Boris Zbikowski

Rights
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editorial@thegreengallery.com

The following people contributed to this issue:
Myriam Balaÿ, Anya Brock, Alexandra Dao, Rachael Cullen, Rutger Hesseling, Mathilde Karrèr, Emmy Klomp, Nico Krijno, Corine Krul, Angela Kuperus, Edu van der Linden, Anne Louise, Erika Nuijten, Imke Panhuijzen, Renske van der Ploeg, Victoria Roberts, Lidewij Smeur, Elisabeth Strøm, Anne-Sophie Tschiegg, Hugo Thomassen, Jasper Verhorevoort, Leloe Wahr, Gaby Waltman, Daphne Westland, Die Wunderkammer, Boris Zbikowski

The Flower Council of Holland is responsible for promoting flowers and plants to consumers in various European countries. In the Netherlands we do that through the brands Funnyhowflowersdothat.co.uk and Funnyhowplantsdothat.co.uk amongst others_______.